EVOKE, a service-disabled veteran and woman-owned business (SDVOSB/WOSB), is an international Strategic Communications and Marketing company, that provides consultancy on all forms of commercial, political and social messaging and marketing, and specialises in managing mass media communication campaigns in both global commercial markets and austere, unstable environments.
Our consultants have honed their expertise and experience in more than 30 countries around the world, in the fields of Journalism, Public Relations, Advocacy, Political Consultancy, Branding, Digital Marketing, and Film and Radio production. In the past decade, they have participated in a wide variety of programs, for the US Department of State, the Department of Defense, the UN, various NGOs, and private companies and corporations. Our teams have worked in Iraq, Afghanistan and Africa, providing consultancy for education, awareness, advocacy and election campaigns. In the Middle East, Central Asia and Africa, we have developed mass media campaigns, addressing issues of governance, security and social cohesion. In America, Europe, Africa, Central Asia and elsewhere, we’ve worked to rebrand and promote commercial organizations and companies in order to maximize and expand their global marketing potential, and avoid adverse publicity.
EVOKE uses a comprehensive range of media to effect change across commercial, political, cultural, social and psychological boundaries. It is sensitive and low key, and adept at matching medium and content, to the environment and culture.
We take a strategic approach to the selection of target audiences, and the production, dissemination and measurement of effect of clients’ products. This allows us to message subtly and selectively, building a structured campaign that engages audiences over time, on multiple levels, promoting a cumulative and sustainable effect.
We devise traditional advertising campaigns to great effect, but also specialize in news features, documentary and other TV and Radio genres. We use print media intelligently and persuasively, and use all forms of digital/social media, including sophisticated web portals for developing regions. Where the environment demands a less technological approach, we communicate through traditional means and media; from community engagement, to events, radio, cassettes, even theatre and storytelling.
We provide communication consultants and all the necessary strategic, political and cultural advisers, to build strategy, and execute campaigns. We have full production capability, including local and international crewing and post production facilities, within or outside the target country, and excellent media buying services, to maximize ‘Opportunity to View’. We employ many forms and methodologies of research, from formal and overt market research, to informal atmospherics; determining and tracking Target Audiences, measuring effect and testing product.
We currently have comprehensive media networks in all countries in the Middle East, Africa, North America, Europe and Central Asia