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Digital/Social Marketing

Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what everyone else is saying – whom they will more than likely believe over you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences. We help you deliver on those demands and expectations in today’s fast-paced environment. EVOKE’s complete suite of social campaign management, content marketing and social customer care infrastructures can help your brand, organization or campaign identify and engage with the people who matter most across every social channel. We can help you with calendaring, flags, tags, social inbox, collaborative routing, CRM integration, content development, targeting, placement and social advertising – allowing you to connect more closely with customers, while also making your brand stronger, safer and more informed.

What we do for you 

  • Set Online Advertising Goals
  • Track Performance
  • Conversion Tracking
  • Results-Based Optimization
  • Create and/or Improve systems for measuring and improving digital media effectiveness
  • Audit current approaches and identify areas for improving performance
  • Search Engine Optimization (SEO) for websites and all social media outlets
  • Pay Per Click marketing including Google Ad Words
  • Social Media Account Creation and Management
  • Partner Marketing including Affiliate Marketing
  • Online Advertising including Ad Networks and Behavioral Targeting
  • E-mail marketing including Deliverability
  • Website Content, Copy and Design
  • Digital Market Strategy and Planning

It’s not just about Delivering, it’s about Understanding…

While Digital/Social Media Marketing and its associated channels have become an important part of everyday life – it shouldn’t be to the exclusion of other forms of traditional marketing, outreach and communication. We make sure our clients have the right blend of both digital and traditional marketing to ensure success.

Today, it’s not enough to just know your customers; you have to know them better than anyone else, so you can communicate with them where, when and how they are most receptive to your message. To do that, we provide you with a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc., to give you the information you need to create and anticipate consistent, coordinated customer experiences that will move customers quickly into the buying cycle and keep them there. The deeper your insight into customer behavior and preferences, the more likely you are to engage and capture them with your products, services or campaign message – that’s where we come in…

Branding & Awareness

Branding and awareness are the single most important aspects of any marketing campaign and we ensure that all our branding development has the flexibility to grow with the company and adjust rapidly according to market and audience trends, while maintaining its consistency. It is essential that a brand and its awareness are developed with the insight and insulation of not only overcoming any unwanted perceptions but able to withstand inevitable competitor counter campaigns. It is equally important that brands are built to endure the difficult climb to ‘awareness’ and help target audiences understand its purpose, nature and function – complex, cumbersome and inconsistent branding can lead to consumer confusion and ultimately failure on the market. We test all our branding through measured analytics and research through all phases of the campaign, to make certain all aspects are on target from appearance to pricing, and that our clients’ brands are consistent, concise and effective from packaging to press releases and beyond.

A Targeted Approach…

We take a strategic approach to the selection of target audiences, media production, media dissemination and measurement of effect. This allows us to insert your messages subtly and selectively into each product, and then to integrate them into a complete media matrix. A staged deployment plan will engage an audience over time and on multiple levels, promoting a cumulative and sustainable effect over time. You will see and hear your message being used by target audiences and eventually your message will become viral.

Digital Media in Developing Regions

Portable Media Products and Viral Marketing: The use of podcasts and other electronic viral marketing techniques are still in their infancy outside of the western market. We are changing this and encourage the transmission of our client’s products via existing social networks, delivering strategic messages. Client’s are provided with a podcast high bandwidth RSS server that will manage media and high volume consumer downloads. It will also contain a web interface used to upload media content to the server and manage the content.

Gamification

Gamification is revolutionizing business models by creating new and innovative ways to extend relationships, develop longer-term engagement, and drive customer and employee loyalty. It works because it leverages the motivations and desires that exist in all of us for community, feedback, achievement and reward. When combined with the latest research on motivation, our comprehensive CAST analysis and the big data generated by user interactions, gamification empowers businesses to create true loyalty and insight of its customers. When you gamify high-value interactions with customers, employees, and partners, you drive more sales, stronger collaboration, better ROI, deeper loyalty, higher customer satisfaction and more. EVOKE is working with our customers to create cutting-edge gamification and apps specifically for their businesses and target audiences. Contact us to find out how we can revolutionize your business through our gamification application.

Advertising

We can develop, create and distribute all forms of traditional, non-traditional and digital/social media products to any region, country or market. We have an in-house media production team who create all forms of marketing collateral from a full corporate website, social media platforms, print, television, radio and viral products. We also specialize in media management and engagement – bringing the world’s press to our clients doorstep for maximum ‘third party’ advertising, endorsement and ‘buzz’ with political and social issue applicability. We utilize a broad range of advertising to disseminate products and messaging to the widest range of target audiences through the most effective means – traditional, viral or the world’s press.

Web Portal

As part of our extended portfolio of products, we can launch a region specific and centric web portal with full services specifically for developing areas.

Our web portal is a secure localized, culturally relevant, interactive web portal with proprietary browser, mail, news, Facebook style social networking, clubs and etc., in locations with limited or rudimentary internet access and development. In addition to this, it has the potential to act as an Internet TV or radio station with ‘live’ shows and full content. The added value of this site is that it is built to allow extensive information gathering possibilities, from both usage habits, browser use, email, content up and downloads, etc., giving us clear vision on what works and what doesn’t.

Our web portal, while technologically advanced, will be specifically designed to cope with low-bandwidth users. We have extensive experience in running portals in third world countries across Africa and the Middle East and have put specific tools in our programs to cope with these issues. The web portal can be replicated on flash disks to access countries without consistent access and for more rural areas in the country we can download a months worth of web portal content and distribute this on VCD/DVD or USB.

Content

This will be from a variety of sources to include RSS, our internal team of content makers, local partners, local news offices, administrators, products from client campaigns and the users themselves.

Technology

The web portal will use the latest version of Web 2.0 + HTML 5 to ensure participant interactive and reactive functionality.

A few other interactive tools we use…

Text-to-TV

Our Text-to-TV format allows audiences to interact with our programming by sending text messages to a toll-free number displayed on the television screen during live broadcasts, which appear instantly on-screen after being checked by our staff to ensure appropriateness. This has high engagement rates in developing regions.

SMS Messaging

The use of mobile technology by commercial. government and non-government agencies for social change, socio-economic development, political activism, marketing and media has proven extraordinarily effective and usage continues to spread in epidemic proportions. We specialize in developing SMS content and messaging for our clients and provide research analysis to demonstrate this products value in even the most rural areas.

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