STORYTELLING IN THE MARKETPLACE
In today’s marketing world, there is a stronger storytelling approach to a brand or product than ever. But how has it evolved? Our Digital Communications Creative, Laura Shaw, tells us the story…
THE NEW STEPS TO STORYTELLING
Firstly, this isn’t a novel method, it is the fundamentals of marketing a brand or product to create a conversation. But now, companies are having to instill even more trust in their consumers because there are just so many brands out there. The storytelling is far more intricate, detailed and intimate to separate from the rest...
WHAT IS THE STORYTELLING METHOD?
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