Inside Evoke
commercial analysis software tool
the ‘why’ machine
"You can never solve a problem on the level on which it was created." - Albert Einstein
cast – the foundation for everything we do
Conflict/Commercial Analysis Software Tool (CAST)
EVOKE is pioneering the 4th industrial rEvolution in communications, social change, digital transformation, data management and data mining, through its exclusive Conflict/Commercial Analysis Software Tool (CAST). CAST is a ‘Why’ machine, equipping clients with a complete 360° data-fueled and simulation-supported picture of the world, their competitors, their customers, and how wider events and the market, is and will affect their business.
The approach, models and methodologies developed in CAST have been verified by the U.S. Government and independent bodies as having over 90% accuracy in predicting and shaping thousands of political, social, economic and business outcomes.
This is a real contextualized understanding by translating data into useable information that generates insights for global, governmental and corporate strategies, investments, marketing and most importantly sales – creating true understanding of why consumers/citizens are making the choices they are, who they really are, what they really want and how to deliver it to them.
Close High Value Transactions and Negotiations with the Best Deal
Anticipate, Mitigate and Shape Political, Social and Economic Outcomes
Predict Current and Alternative Outcomes
Test Potential Tactics in Advance to Weaknesses, Risk and the Winning Strategy
Understanding Most Likely Scenarios, Risks and Uncertainties Through the 360° Contextualization
Feasibility of Agreements on Commercial Negotiations, Anticipate Regulations or Political Influence Outcomes
Manage Stakeholder Complexity - Competing Perceptions, Interests and Capabilities - By Shaping Positive Outcomes
Predict Consumer buying habits, will to spend and why, and increase conversion
Digital Media Insights Planning Tool to plan effectively consumer segmentation, data driven personalization based on behavioral targeting and seeding.
Effectively plan digital media buys across multiple channels and platforms paid, owed and earned.
*We now offer models specially designed for corporations, governments and institutions grappling with how to develop current and future scenarios for COVID-19 including financial, social, political and supply-chain modeling leveraging big data and AI through CAST.
How we develop real-results, strategies, sustainability and legacies.
Hover over the numbers to explore our cycle process.
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leverage your data
Everyone has data – but the real question is, is all that data, statistics and analytics really telling you what you need to know about a complicated, changing, and contested world? Do you know the why’s behind your numbers and narratives? Data provides insights as long as the world that produces that data is stable. But if your world is shifting in ways that you don’t understand, if you don’t trust your numbers, or how far they’ll take you, you need the more comprehensive, data and simulation supported approach of CAST.
CAST is a ‘Why’ machine. It equips you with a complete 360° data-fueled and simulation-supported picture of the world, your competitors, your customers, and how wider events and the market is and will affect your business. This isn’t just more numbers, this is a real contextualized understanding – translating all of that data into useable information that generates insights for your strategies, marketing and most importantly sales – creating true understanding of why your consumers/citizens are making the choices they are, who they really are, what they really want and how to deliver it to them.
We look at the connection of social media/digital data and the real world, and how it applies to understand the underlying dynamics in the market. This provides a deeper sense of the fundamentals and how that translates into numbers and narratives. We give you cause and effect, track and optimize the connection and the customer journey, and what it is that helps a customer to decide to take that journey. Our predictive forecasting can also tell you where your business needs to go, help in risk mitigation, assist in identifying market, product and service gaps, and help you package your business for sale or investment in an oversaturated or booming market.
Finance, Banking & Investment
Private & Public Consumption & Spending
Life, Health, Direct General Insurance
Commercial & Residential Real Estate
Oil & Gas
Global Tourism
Global Retail
Politics & Governance
SUPPLY/VALUE CHAIN MGMT, Monitoring & Prevention
Legal Compliance, Due Diligence & Reputation MGMT
National & Global Crisis MGMT
DIgital Transformation
The assessment gives us the foundation to improve you or your organizations access to existing and emerging markets, make a name for itself, change perceptions and win new business. It will also establish the core identity that will guide and protect the corporation for many years to come, improve its human resources, and create the systems, skills and processes that will let it continue or begin to function as a cohesive unit. This also gives your organization the ‘feel’ it desires, and the ability to act energetically and proactively. Planning and codifying internal communication procedures as soon as possible will also help ensure an organization’s employees are informed, happy, able to meet the challenges of the outside world and ultimately be more productive – creating genuine and organic external communications.
