Group International Relations and Crisis Management Director
Gary Deakin CBE is an internationally recognized leader with over 36 years of distinguished military service and extensive commercial experience across multiple sectors. Rising to the rank of Major General in the British Army and NATO, he concluded a decorated career marked by command at the highest levels, strategic planning, crisis management, and the mentoring of future military leaders. Today, he continues to serve as a 2-Star Mentor on the British Army’s General Staff Development Pathway, guiding the professional growth of the next generation of senior officers.
A proven expert in crisis leadership, Gary has worked alongside and commanded some of the most respected figures in defense and security. His military service honed his expertise in strategy, transformation, and building resilient teams under pressure. Transitioning to the private sector, he has successfully led transformation and business development initiatives across healthcare, renewable energy, defense, and security—bringing military precision and vision to the world of business.
At Evoke, Gary serves as the Group International Relations and Crisis Management Director, where he leverages his deep experience to help organizations navigate complex challenges, build sustainable strategic partnerships, and achieve rapid growth or recovery under high-stakes conditions. Known for his boundless energy, results-driven mindset, and collaborative approach, Gary is passionate about enabling teams and organizations to thrive, even in the most demanding environments.
