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The Mind Lab

Take a look at our latest mind lab series, this post is the perfect place to start.
Evoke International, Strategic Communications, Marketing, PR, Design and Web UAE - The Multitasking Paradox: AI, Workload and the Human Cost of Doing More

The Multitasking Paradox: AI, Workload and the Human Cost of Doing More

AI was supposed to make work lighter. That was the promise, wasn’t it? Faster documents. Cleaner research. Instant summaries. A second brain sitting politely beside your laptop, ready to take the dull edges off the working day. And in many ways, it does exactly that. AI tools can draft, analyse, organise, suggest, compare, clean up and accelerate tasks that once took hours. For
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Trusted Marketing and Strat Communications Dubai

What is Strategic Communications?

So, what is strategic communications? For Evoke it’s pretty specific and drawn from years of work in countries in conflict, emerging from...
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Crisis Management Dubai PR Agency

Crisis Management: What it Means

We’ve been hearing and doing quite a bit of crisis management over the course of 2020. Very few companies were prepared to deal with the COVID-19 pandemic in both agile and adaptable ways, even fewer were prepared to deal with a crisis of any kind. So what is crisis management and why are so few companies so ill prepared for one? By definition
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Corporate Security Dubai

Corporate Security in a Post Covid World

As conversations on Covid continue to take shape, our Strategy and Analysis Manager, Barak Seener, participated in a dialogue on how corporate security in a post covid world will look like. Cybersecurity technology and service providers are shifting priorities to support current needs: business continuity, remote work, and planning for transition to the next normal. What is to follow? Barak was joined by
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How to Avoid Ad-Fraud

Ad Fraud

What’s going on with Ad Fraud and how are you affected? I’m just going to start with the shocking fact that ad fraud is the 3rd most profitable organized crime in the world, with advertisers being robbed of over USD$42 billion a year by online scammers.  Let that sink in.  Unbeknownst to you and many companies, you’ve been victims of ad fraud. Some
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What people say

Our clients showing us some love

Our clients have been sending in a lot of love recently so we have been gathering Evoke testimonials to celebrate our 1-year newsletter anniversary, take a look at them here:

Our Musings

from the mind lab

Diversions - The Evoke Playlist

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The Fruits of Partnerships

A Word at the Capital Club

The Godfather Wars Barak Seener

The Godfather Wars

Revolutionizing the New Global Order The Godfather Wars Barak Seener – Strategic Intelligentia In the aftermath of World War II, the U.S.-led Western hemisphere decided that economic interdependence between Western democracies would underpin political harmony. The trauma of two world wars prompted the Europeans to establish the Coal and Steel Community in 1951, the progenitor of the European Union. This trend was cemented
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Evoke International PR Agency Dubai

Exploring the Metaverse… On a Bicycle

Zwift is the Swiss army knife of cycling apps. The ZWIFT Revolution has been met with open arms by the global cycling community, providing a healthy outlet for exercise and entertainment from the comforts of your own warm, cozy abode. There are many, many different ways you can use it, and there are riders of all different capabilities and ages using the app
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Create a new Habit

How to Create a New Habit

Habit sticking. Ah, it’s a difficult one. When intention and execution don’t align, habits don’t become automatic, but an uphill struggle. A big part of developing habits is setting things up so the choice to do them doesn’t feel like one big “ugh.”So, what is the way to actually make a habit stick like glue? Here’s an example I am sure will resonate…
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The 4-Day Week - Best PR Dubai - Evoke International

Can a 4-Day Week Really Work?

As part of our extensive work within internal and external communications, we study our relationship with work. Over time we have come to realize that it’s about working smarter, not harder. Our Communications Director, Georgie Bradley, explores the implications of a less is more approach to work. What can we do, to live life better? A big part of our lives is work.
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