The Mind Lab - Evoke International - Marketing & PR Agency Dubai

latest series

Take a look at our latest mind lab series, this post is the perfect place to start.

Evoke International

Communications

What is a Necessity- Effective Communication

In our new series: ‘What is a necessity?’ We look at how the pandemic has forced businesses to reshaped priorities and source the most effective ways to take stock and grow. We begin with harnessing effective communication in a digital-driven

The mind lab

Trusted Marketing and Strat Communications Dubai

What is Strategic Communications?

Articles, Communications

When people ask me what I do, and I respond with, “I own a strategic communications company,” I’m generally met with a blank stare. That’s often followed generally by, “Strategic communications? You mean like PR, Marketing and Advertising?” To which I have to say, “Yes, it’s part of what we do but much more complex than that.” At this point, I generally tell

Crisis Management Dubai PR Agency

Crisis Management: What it Means

We’ve been hearing and doing quite a bit of crisis management over the course of 2020. Very few companies were prepared to deal with the COVID-19 pandemic in both agile and adaptable ways, even fewer were prepared to deal with a crisis of any kind. So what is crisis management and why are so few companies so ill prepared for one? By definition

Corporate Security Dubai

Corporate Security in a Post Covid World

As conversations on Covid continue to take shape, our Strategy and Analysis Manager, Barak Seener, participated in a dialogue on how corporate security in a post covid world will look like. Cybersecurity technology and service providers are shifting priorities to support current needs: business continuity, remote work, and planning for transition to the next normal. What is to follow? Barak was joined by

How to Avoid Ad-Fraud

What’s going on with Ad Fraud and how are you affected? I’m just going to start with the shocking fact that ad fraud is the 3rd most profitable organized crime in the world, with advertisers being robbed of over USD$42 billion a year by online scammers. Let that sink in. Unbeknownst to you and many companies, you’ve been victims of ad fraud. Some

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What people say

Our clients showing us some love

Our clients have been sending in a lot of love recently so we have been gathering Evoke testimonials to celebrate our 1-year newsletter anniversary, take a look at them here:

Our Musings

from the mind lab

The Godfather Wars Barak Seener

The Godfather Wars

January 12, 2023

The Power of Inquiry - Dubai PR Agency Evoke International Review

5 Key Things We Took Away from A More Beautiful Question

October 15, 2020

Creating Awesome Content - Evoke International Marketing, PR, Design, Strat Comms Dubai

How To Use Your Awesome Content

The Fruits of Partnerships

A Word at the Capital Club

Behind the Scenes - Ridley Scott - Avon

Behind The Scenes of A Ridley Scott Production

February 12, 2023 / Musings

Play Video Our very own Laura Shaw was selected to be featured in an Avon commercial, ‘Beauty Your Way’ last summer and she chronicles her experience of what it takes to create 60-seconds of great story-telling. I guess before we get started, I should tell you how I became an “Avon lady” in the first place (we are called Avon Representatives now btw).

The Godfather Wars Barak Seener

The Godfather Wars

January 12, 2023 / Musings

Revolutionizing the New Global Order The Godfather Wars Barak Seener – Strategic Intelligentia In the aftermath of World War II, the U.S.-led Western hemisphere decided that economic interdependence between Western democracies would underpin political harmony. The trauma of two world wars prompted the Europeans to establish the Coal and Steel Community in 1951, the progenitor of the European Union. This trend was cemented

Evoke International PR Agency Dubai

Exploring the Metaverse… On a Bicycle

August 20, 2022 / Musings

Zwift is the Swiss army knife of cycling apps. The ZWIFT Revolution has been met with open arms by the global cycling community, providing a healthy outlet for exercise and entertainment from the comforts of your own warm, cozy abode. There are many, many different ways you can use it, and there are riders of all different capabilities and ages using the app

Create a new Habit

How to Create a New Habit

December 23, 2021 / Musings

Habit sticking. Ah, it’s a difficult one. When intention and execution don’t align, habits don’t become automatic, but an uphill struggle. A big part of developing habits is setting things up so the choice to do them doesn’t feel like one big “ugh.”So, what is the way to actually make a habit stick like glue? Here’s an example I am sure will resonate…

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