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Evoke International

What is a Necessity?

In our new series: ‘What is a necessity?’ We look at how the pandemic has forced businesses to reshaped priorities and source the most effective ways to take stock and grow. We begin with harnessing effective communication in a digital-driven

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The mind lab

Trusted Marketing Dubai

What is Strategic Communications?

When people ask me what I do, and I respond with, “I own a strategic communications company,” I’m generally met with a blank stare. That’s often followed generally by, “Strategic communications? You mean like PR, Marketing and Advertising?” To which I have to say, “Yes, it’s part of what we do but much more complex than that.” At this point, I generally tell
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Crisis Management

Crisis Management: What it Means

We’ve been hearing and doing quite a bit of crisis management over the course of 2020. Very few companies were prepared to deal with the COVID pandemic in both agile and adaptable ways, even fewer were prepared to deal with a crisis of any kind. So what is crisis management and why are so few companies so ill prepared for one? By definition
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Corporate Security Dubai

Corporate Security in a Post Covid World

As conversations on Covid continue to take shape, our Strategy and Analysis Manager, Barak Seener, participated in a dialogue on how corporate security in a post covid world will look like. Cybersecurity technology and service providers are shifting priorities to support current needs: business continuity, remote work, and planning for transition to the next normal. What is to follow? Barak was joined by
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How to Avoid Ad-Fraud

Ad Fraud

What’s going on with Ad Fraud and how are you affected? I’m just going to start with the shocking fact that ad fraud is the 3rd most profitable organized crime in the world, with advertisers being robbed of over USD$42 billion a year by online scammers.  Let that sink in.  Unbeknownst to you and many companies, you’ve been victims of ad fraud. Some
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Our Musings

Marketing and PR Dubai

Prisoners of Geography: An Insight and Review

Award-winning journalist Tim Marshall uses ten maps of crucial regions to explain the geo-political strategies of world power. And here are our key take-aways.. Right out the gate, know that this book will not necessary change your political views. But it will highlight the modus operandi of the major powers, each riddled by scale and complexity. By calling it ‘prisoners of geography’ is indicative
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Best PR agency Dubai

Talking Typography – A Few Fonts with Phil

So where do you even begin with the fountain of fonts out there? Our Digital Director, Phil Shaw gives us a few pointers. Do you have a favorite font that you like using and ones that you stay away from? There are more that I stay away from than I would use exclusively. I tend to steer away from heavy serifs, or fonts
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Khingshield Medical Gloves Malaysia

Kshield Medical Gloves

The pandemic created a huge global need for medical Personal Protective Equipment (PPE) and this saw the market entry of many foreign manufacturers into the U.S. market to meet demand. Khingdom Remedies, a Malaysian-based wellness company, sought our services for market entry into the U.S. with ‘KShield’: medical nitrile gloves. Our task was to integrate the Khingdom brand into the U.S. medical product
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Top marketing agency Dubai

The Joys of Walking

How many daily walks have you logged in since the world went into perpetual lockdown? If you’re reading this from the UK, I’m truly very sorry. You’re now in your third lockdown and it all seems a bit pretend-y at this point. With some serious nip in the air, darkness by 4pm and frankly, the novelty having well and truly worn off, I’ll
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The assessment gives us the foundation to improve you or your organizations access to existing and emerging markets, make a name for itself, change perceptions and win new business. It will also establish the core identity that will guide and protect the corporation for many years to come, improve its human resources, and create the systems, skills and processes that will let it continue or begin to function as a cohesive unit. This also gives your organization the ‘feel’ it desires, and the ability to act energetically and proactively. Planning and codifying internal communication procedures as soon as possible will also help ensure an organization’s employees are informed, happy, able to meet the challenges of the outside world and ultimately be more productive – creating genuine and organic external communications.