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latest series

Take a look at our latest mind lab series, this post is the perfect place to start.

Evoke International

What is a Necessity- Effective Communication

In our new series: ‘What is a necessity?’ We look at how the pandemic has forced businesses to reshaped priorities and source the most effective ways to take stock and grow. We begin with harnessing effective communication in a digital-driven

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The mind lab

Trusted Marketing and Strat Communications Dubai

What is Strategic Communications?

When people ask me what I do, and I respond with, “I own a strategic communications company,” I’m generally met with a blank stare. That’s often followed generally by, “Strategic communications? You mean like PR, Marketing and Advertising?” To which I have to say, “Yes, it’s part of what we do but much more complex than that.” At this point, I generally tell
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Crisis Management Dubai PR Agency

Crisis Management: What it Means

We’ve been hearing and doing quite a bit of crisis management over the course of 2020. Very few companies were prepared to deal with the COVID-19 pandemic in both agile and adaptable ways, even fewer were prepared to deal with a crisis of any kind. So what is crisis management and why are so few companies so ill prepared for one? By definition
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Corporate Security Dubai

Corporate Security in a Post Covid World

As conversations on Covid continue to take shape, our Strategy and Analysis Manager, Barak Seener, participated in a dialogue on how corporate security in a post covid world will look like. Cybersecurity technology and service providers are shifting priorities to support current needs: business continuity, remote work, and planning for transition to the next normal. What is to follow? Barak was joined by
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How to Avoid Ad-Fraud

Ad Fraud

What’s going on with Ad Fraud and how are you affected? I’m just going to start with the shocking fact that ad fraud is the 3rd most profitable organized crime in the world, with advertisers being robbed of over USD$42 billion a year by online scammers.  Let that sink in.  Unbeknownst to you and many companies, you’ve been victims of ad fraud. Some
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What people say

Our clients showing us some love

Our clients have been sending in a lot of love recently so we have been gathering Evoke testimonials to celebrate our 1-year newsletter anniversary, take a look at them here:

Our Musings

from the mind lab

Diversions - The Evoke Playlist

Check out what the Evoke Team is listening to - follow us and get new tunes every week!

The Fruits of Partnerships

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A Word at the Capital Club

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The 4-Day Week - Best PR Dubai - Evoke International

Can a 4-Day Week Really Work?

As part of our extensive work within internal and external communications, we study our relationship with work. Over time we have come to realize that it’s about working smarter, not harder. Our Communications Director, Georgie Bradley, explores the implications of a less is more approach to work. What can we do, to live life better? A big part of our lives is work.
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Best PR Dubai - Evoke International


Feeling overwhelmed. We’ve all been there, right? If there is a small sounding ‘no’ in the virtual room, we got you, because when it does happen, you’ll have the tools to beat it. Recently we have been having team meetings discussing the wide variety of opportunities working across continents can offer as well as the negatives, if they are not looked after. A
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Best PR Dubai - Evoke International

Building Diversity at Work

We recently shared the findings of a Diversity and Inclusion report on our social media which ranked GAP USA in the top position for adhering to the symbols of a modern and progressive workplace. As important and significant as this recognition is, measurable progress in increasing workplace diversity remains universally slow. There is no question about it, diverse teams lead to better results.
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photography top tips

Say Cheese! – Four Photography Top Tips

Every day we seem to be taking photos, whatever that’s for; social posts, selfies, fun memories or even setting up a great Zoom spot, it’s almost automatic. We’re also witnessing a rise in selfies, if that’s possible, and location shooting for some amazing personal posts on usually professional platforms like Linkedin, so whats stopping you? Before diving in, one key piece of advice is
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The assessment gives us the foundation to improve you or your organizations access to existing and emerging markets, make a name for itself, change perceptions and win new business. It will also establish the core identity that will guide and protect the corporation for many years to come, improve its human resources, and create the systems, skills and processes that will let it continue or begin to function as a cohesive unit. This also gives your organization the ‘feel’ it desires, and the ability to act energetically and proactively. Planning and codifying internal communication procedures as soon as possible will also help ensure an organization’s employees are informed, happy, able to meet the challenges of the outside world and ultimately be more productive – creating genuine and organic external communications.