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Evoke International

What is a Necessity- Effective Communication

In our new series: ‘What is a necessity?’ We look at how the pandemic has forced businesses to reshaped priorities and source the most effective ways to take stock and grow. We begin with harnessing effective communication in a digital-driven

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The mind lab

Trusted Marketing and Strat Communications Dubai

What is Strategic Communications?

When people ask me what I do, and I respond with, “I own a strategic communications company,” I’m generally met with a blank stare. That’s often followed generally by, “Strategic communications? You mean like PR, Marketing and Advertising?” To which I have to say, “Yes, it’s part of what we do but much more complex than that.” At this point, I generally tell
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Crisis Management Dubai PR Agency

Crisis Management: What it Means

We’ve been hearing and doing quite a bit of crisis management over the course of 2020. Very few companies were prepared to deal with the COVID-19 pandemic in both agile and adaptable ways, even fewer were prepared to deal with a crisis of any kind. So what is crisis management and why are so few companies so ill prepared for one? By definition
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Corporate Security Dubai

Corporate Security in a Post Covid World

As conversations on Covid continue to take shape, our Strategy and Analysis Manager, Barak Seener, participated in a dialogue on how corporate security in a post covid world will look like. Cybersecurity technology and service providers are shifting priorities to support current needs: business continuity, remote work, and planning for transition to the next normal. What is to follow? Barak was joined by
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How to Avoid Ad-Fraud

Ad Fraud

What’s going on with Ad Fraud and how are you affected? I’m just going to start with the shocking fact that ad fraud is the 3rd most profitable organized crime in the world, with advertisers being robbed of over USD$42 billion a year by online scammers.  Let that sink in.  Unbeknownst to you and many companies, you’ve been victims of ad fraud. Some
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Our Musings

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Diversions - The Evoke Playlist

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Storytelling - Evoke International - PR Agency, Marketing, Strategic Comms, Digital Transformation Dubai

Storytelling: In the Marketing Space

The New Steps To Storytelling  In today’s marketing world, there is a stronger storytelling approach to a brand or product than ever. But how has it evolved? Our Digital Communications Creative, Laura Shaw, tells us the story… What is the storytelling method?  Firstly, this isn’t a novel method, it is the fundamentals of marketing a brand or product to create a conversation. But
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Creating Awesome Content - Evoke International Marketing, PR, Design, Strat Comms Dubai

How To Use Your Awesome Content

You’ve got the business and you’ve lifted it off the ground. Great. But how do you market your awesome content with all the platforms out there? Our Digital Media Communications Creative, Laura Shaw, dives into the dainty details…  How do you decide what platforms are good for you? Broad strokes! You should start with (in no particular order): Facebook, LinkedIn, Vimeo, YouTube, Instagram,
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Evoke International - PR Agency, Marketing, Strategic Comms, Digital Transformation Dubai

The Key To Content

We all hear and read the word all the time. But really, what is ‘content’ and how do you make it valuable? Our Digital Media Communications Creative, Laura Shaw talks demographics, analytics and personalization… What is content? If you’re a company, content can be determined by items that you put out into the world. That can be words, images or video.  For digital
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Evoke International Dubai - Strategic Communication, Marketing, Design, Skills, PR Agency

In Demand Skills

COVID-19 has impacted everything from the way we work to the skills we look for in potential employees. From spending our time going from one online meeting to another, moving our work events online and managing our workflow, one thing has become abundantly clear: things will not go back to the past routines even when the COVID-19 crisis is behind us. For example,
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The Fruits of Partnerships

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A Word at the Capital Club

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The assessment gives us the foundation to improve you or your organizations access to existing and emerging markets, make a name for itself, change perceptions and win new business. It will also establish the core identity that will guide and protect the corporation for many years to come, improve its human resources, and create the systems, skills and processes that will let it continue or begin to function as a cohesive unit. This also gives your organization the ‘feel’ it desires, and the ability to act energetically and proactively. Planning and codifying internal communication procedures as soon as possible will also help ensure an organization’s employees are informed, happy, able to meet the challenges of the outside world and ultimately be more productive – creating genuine and organic external communications.