The assessment gives us the foundation to improve you or your organizations access to existing and emerging markets, make a name for itself, change perceptions and win new business. It will also establish the core identity that will guide and protect the corporation for many years to come, improve its human resources, and create the systems, skills and processes that will let it continue or begin to function as a cohesive unit. This also gives your organization the ‘feel’ it desires, and the ability to act energetically and proactively. Planning and codifying internal communication procedures as soon as possible will also help ensure an organization’s employees are informed, happy, able to meet the challenges of the outside world and ultimately be more productive – creating genuine and organic external communications.
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The Mind Lab
Take a look at our latest mind lab series, this post is the perfect place to start.
Can Your Senior Team Explain the Decision? Your board meeting went well. The numbers made sense, the risks were discussed, the strategy was agreed and everyone around the table understood why the decision had to be made. Forty-eight hours later, employees are angry, customers are confused, the press has interpreted the announcement differently and a senior executive is wondering how a rational decision
Why Media Training Matters More Than Ever
You know your business. You know the numbers, the strategy and the market. You have presented to boards, spoken at conferences, managed difficult meetings and probably spent more hours on video calls than you care to remember. So if somebody suggests media training, it is reasonable to wonder whether you actually need it. After all, you can speak. You know your subject. How
Are You Paying to Reach the Wrong People? The Media Buying Trap
You have the campaign. The creative has been approved. The media plan is sitting in a spreadsheet full of channels, audiences, formats, CPMs and projected impressions. Google, Meta, LinkedIn, programmatic networks, publishers, broadcasters and outdoor media owners are all perfectly happy to take your money. But should they? Because one of the easiest mistakes in marketing is to assume that buying more attention
Strategic Communications, Every Decision Has an Audience
Do You Actually Need Strategic Communications? It sounds like a simple question. Does your organisation actually need strategic communications, or do you already have perfectly capable people handling marketing, PR, media, digital, internal communications and public affairs? Perhaps the better question is whether those functions are still enough for the environment in which you now operate. If a decision made in Washington can
Disruption IS the Operating Environment. Crisis Management in 2026
Crisis Management in 2026: The Crisis Starts Before the Headline For years, crisis management was treated as something an organisation activated when the normal world temporarily stopped behaving normally. There was the business, there was the crisis, and somewhere in a drawer there was hopefully a plan explaining what to do when the two collided. That distinction is becoming increasingly difficult to maintain.
What people say
Our clients showing us some love
Our clients have been sending in a lot of love recently so we have been gathering Evoke testimonials to celebrate our 1-year newsletter anniversary, take a look at them here:
Our Musings
from the mind lab
The Fruits of Partnerships
A Word at the Capital Club
The Godfather Wars
Revolutionizing the New Global Order The Godfather Wars Barak Seener – Strategic Intelligentia In the aftermath of World War II, the U.S.-led Western hemisphere decided that economic interdependence between Western democracies would underpin political harmony. The trauma of two world wars prompted the Europeans to establish the Coal and Steel Community in 1951, the progenitor of the European Union. This trend was cemented
Exploring the Metaverse… On a Bicycle
Zwift is the Swiss army knife of cycling apps. The ZWIFT Revolution has been met with open arms by the global cycling community, providing a healthy outlet for exercise and entertainment from the comforts of your own warm, cozy abode. There are many, many different ways you can use it, and there are riders of all different capabilities and ages using the app
How to Create a New Habit
Habit sticking. Ah, it’s a difficult one. When intention and execution don’t align, habits don’t become automatic, but an uphill struggle. A big part of developing habits is setting things up so the choice to do them doesn’t feel like one big “ugh.”So, what is the way to actually make a habit stick like glue? Here’s an example I am sure will resonate…
Can a 4-Day Week Really Work?
As part of our extensive work within internal and external communications, we study our relationship with work. Over time we have come to realize that it’s about working smarter, not harder. Our Communications Director, Georgie Bradley, explores the implications of a less is more approach to work. What can we do, to live life better? A big part of our lives is work.
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