BECAUSE PERCEPTION IS EVERYTHING
"If the circus is coming to town and you paint a sign saying “Circus Coming to the Fairground Saturday,” that’s advertising.
If you put the sign on the back of an elephant and walk it into town, that’s promotion.
If the elephant walks through the mayor’s flower bed, that’s publicity.
And if you get the mayor to laugh about it, that’s public relations.
If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions, and ultimately they spend a lot of money at the circus, that’s sales."
- PT Barnum
In the era of big data and instant global communications, organizations and individuals need Public Relations more than ever to be successful, effective and protected. Through inclusive proprietary data mining tools, we have access to every open source post, comment, article or tweet ever made by or about you or your organization – giving us a “reputation network” map, allowing us to develop, test and implement full brand awareness, crisis management strategies and campaigns to promote, prevent or mitigate situations through controlled and targeted effective messaging. In effect, controlling the narratives that drive a person or company’s broader reputation.
We begin our process with a complete assessment where we identify: (hover graphic for more information)
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The assessment gives us the foundation to improve you or your organizations access to existing and emerging markets, make a name for itself, change perceptions and win new business. It will also establish the core identity that will guide and protect the corporation for many years to come, improve its human resources, and create the systems, skills and processes that will let it continue or begin to function as a cohesive unit. This also gives your organization the ‘feel’ it desires, and the ability to act energetically and proactively. Planning and codifying internal communication procedures as soon as possible will also help ensure an organization’s employees are informed, happy, able to meet the challenges of the outside world and ultimately be more productive – creating genuine and organic external communications.
For individuals, it allows us to correct past missteps, plan client repositioning, and address harmful content / perceptions in the media both predictively, pro-actively and reactionary with tested messaging and strategies that mitigate damage and promote controlled message shifting. Our real-time data systems provide us the knowledge of everything that has and could potentially happen, and the tools we need to provide the ultimate protection and perception control at a moment’s notice.
Public Relations Sevices
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” - Warren Buffet