Engage, Connect and Effect Change
“The two words ‘information’ and ‘communication’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.”
Strat comm services
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AREAS OF SPECIALIzATION:
STRATEGIC COMMUNICATION CAMPAIGNS
We predominantly work in areas of conflict, post conflict and development, and specialize in advertising, public information and social change campaigns – using formal and informal media, backed by innovative research, to effect or deflect change across political, social and cultural boundaries. We believe that thoughtful communication, presented correctly, not only alters the way people perceive their world, but can also stimulate that world to change.
We have developed mass media global advertising campaigns for private companies and corporations, and mass media public information and influence campaigns in support of security, governance, elections and counter-terrorism efforts, in the Middle East, Central Asia, Africa and elsewhere.
The type of media we use depends on the location and audience(s) and ranges from high-end advertising, through to social media, news and documentary (both radio and television), entertainment programs, print, digital, SMS, IVR, telephony, and the traditional power of word of mouth. We utilize many forms and methodologies of research, from formal and overt market research, to informal citizen information networks and data mining and mapping through our CAST system. We use this research to determine and understand our target audiences, to sample countrywide ‘atmospherics’, drive strategy, test product and measure effect.