Leadership for Culture Change - Evoke International - Marketing & PR Agency Dubai Skip to content

"Shift Happens"

Leadership for Culture Change

Multi-Day

training

Available All-Year round

subject to booking

Course Description

Culture is the hidden engine behind every great organization—and every struggling one. This course equips senior leaders to diagnose cultural barriers, trigger authentic change, and mobilize teams around new behaviours that drive performance. Through deep case study analysis, participants learn how world-class leaders steer culture during moments of transformation and disruption.

Course Objectives

  • Decode organizational culture using the Edgar Schein model.
  • Launch culture change movements through authentic, enterprise-wide dialogue.
  • Apply the Kotter 8-Step Change Framework with precision.
  • Align cultural vision with operational value chains.
  • Design training, mentorship, and rituals that reinforce desired behaviours.
  • Map stakeholders using the Krüger Iceberg model to pre-empt friction.
 

Case Studies & Practical Frames

  • Microsoft vs. Apple vs. BlackBerry Culture Wars (LBS/Harvard)
  • BMW’s High-Performance Culture (LBS)
  • Starbucks Experience-by-Design (Wharton)
 
 

Course Info

Multi-Day

Available All-Year round

Location: on/off-site

 

No cookie cutter services here.

Help our team understand your goals, please use our ‘direct connect’ form, let’s create something amazing.

The assessment gives us the foundation to improve you or your organizations access to existing and emerging markets, make a name for itself, change perceptions and win new business. It will also establish the core identity that will guide and protect the corporation for many years to come, improve its human resources, and create the systems, skills and processes that will let it continue or begin to function as a cohesive unit. This also gives your organization the ‘feel’ it desires, and the ability to act energetically and proactively. Planning and codifying internal communication procedures as soon as possible will also help ensure an organization’s employees are informed, happy, able to meet the challenges of the outside world and ultimately be more productive – creating genuine and organic external communications.

Evoke International
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