Category: Articles

Trusted Marketing and Strat Communications Dubai

What is Strategic Communications?

When people ask me what I do, and I respond with, “I own a strategic communications company,” I’m generally met with a blank stare. That’s often followed generally by, “Strategic
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Crisis Management Dubai PR Agency

Crisis Management: What it Means

We’ve been hearing and doing quite a bit of crisis management over the course of 2020. Very few companies were prepared to deal with the COVID-19 pandemic in both agile
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Corporate Security Dubai

Corporate Security in a Post Covid World

As conversations on Covid continue to take shape, our Strategy and Analysis Manager, Barak Seener, participated in a dialogue on how corporate security in a post covid world will look
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How to Avoid Ad-Fraud

Ad Fraud

What’s going on with Ad Fraud and how are you affected? I’m just going to start with the shocking fact that ad fraud is the 3rd most profitable organized crime
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Israel UAE Relations. Evoke International Dubai - PR, Strategic Communication, Marketing, Design

Crossing the Divide: Israel-UAE

Since the UAE and Israeli peace deal was passed almost six months ago, the appetite for real-time, on-the-ground change, has been palpable on both sides. Ahead of what is sure
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Evoke International Dubai

What is a Necessity for People?

In the last of our ‘What is a necessity?’ series, we’re looking at how you, the customer, need to adapt to the necessities of innovative technologies. On a Thursday night
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Evoke International - Marketing Agency Dubai

What is a Necessity for Employees?

“The truth is, even with self-confidence we cannot control the world. Some events are random.” Little did a 1998 Harvard Business Review article on organizational culture know its prescient view on
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Digital Transformation Dubai

What is a Necessity for Business?

In the second part of our new series: ‘What is a necessity?’ We look at how businesses can re-evaluate priorities since the pandemic and the surprise savings that have occurred…
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Evoke International

What is a Necessity- Effective Communication

In our new series: ‘What is a necessity?’ We look at how the pandemic has forced businesses to reshaped priorities and source the most effective ways to take stock and
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Evoke International

Digital Transformation 4: Implementation

As we bring our Digital Transformation series to a close after covering the essential pillars of why shift is happening, how to roadmap and finance your new strategies, now’s the
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The assessment gives us the foundation to improve you or your organizations access to existing and emerging markets, make a name for itself, change perceptions and win new business. It will also establish the core identity that will guide and protect the corporation for many years to come, improve its human resources, and create the systems, skills and processes that will let it continue or begin to function as a cohesive unit. This also gives your organization the ‘feel’ it desires, and the ability to act energetically and proactively. Planning and codifying internal communication procedures as soon as possible will also help ensure an organization’s employees are informed, happy, able to meet the challenges of the outside world and ultimately be more productive – creating genuine and organic external communications.