The Client

Ride For Unity

Design + Event Management + Photography + PR + Social + Videography

The Project

Our ongoing assignment includes (but not limited to):

Social Media Strategy Development
Social Media Channel Management and CRM
Social Media Content Creation
Brand Awareness – Within, UAE, MENA, Europe and InternationallyContent Creation – Video, Photography, Live broadcasting
Public Relations – Press releases and copywriting
Brand Development – Logo marques, colour palettes, print design, clothing and apparelWeb design and developments
Marketing
Advertising

Total Global Audience Reach before and during the event: 531.8 million globally.

Visit Brand

The Challenge

This was a completely new and unique type of event and getting the public, organizations and wider stakeholders to understand the purpose, intent and ambition behind the event and its wider values and long-lasting impact was difficult initially but once the messaging and narrative began to seed it created a firestorm of media and public support.

The Solution

Ambassador Campaigns, Affiliate marketing, Press releases, unrelenting news coverage on TV, radio and print and rider interviews. We also created partnerships and collaborations with key stakeholders in the region and were able to onboard key sponsors.