Matt J.

Matt Jackson Evoke International - Dubai UAE Marketing, PR, Event Management, Strat Comms, Social Media, Design, Branding

Matt Jackson is an accomplished communications strategist with extensive experience leading impactful political and strategic media campaigns globally, with particular expertise in Africa. Having served within the UK government communications team, Matt excels at shaping narratives and mobilizing audiences through compelling messaging.

Matt’s experience in Africa includes election campaigns in Liberia and Sierra Leone, advisory roles with the Football Association in Cameroon, strategic counsel to Zambia on international relations, and significant projects across Nigeria, Uganda, and Kenya. His approach combines traditional media outreach with advanced digital strategies, leveraging data-driven insights for maximum impact.

Matt understands that the key to any successful communications campaign is ensuring the right message reaches the right audience at the right time—a principle that underpins his entire approach to strategy and execution.

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The assessment gives us the foundation to improve you or your organizations access to existing and emerging markets, make a name for itself, change perceptions and win new business. It will also establish the core identity that will guide and protect the corporation for many years to come, improve its human resources, and create the systems, skills and processes that will let it continue or begin to function as a cohesive unit. This also gives your organization the ‘feel’ it desires, and the ability to act energetically and proactively. Planning and codifying internal communication procedures as soon as possible will also help ensure an organization’s employees are informed, happy, able to meet the challenges of the outside world and ultimately be more productive – creating genuine and organic external communications.

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