Anand V.

Anand is the Head of Brand Strategy for EVOKE and has a senior career across four continents specializing in regional & global brand launches. Combining innovation techniques for leading teams with a cultural branding focus, he has designed & led the following strategic launches for significant business impact:

  • He headed the SONY VAIO division’s team to launch IT products & services to global Fortune 50 clients. Within a year had contributed to a net increase of 12% of the European sales budget.
  • Appointed by the Board of Samsung to conceive & drive the launch of their brand in Scandinavia. Tasked with reaching the No. 1 position within 5 years, his strategy and team approach succeeded in 4 years with sales of $1B annually.
  • Upon successful conclusion of his Global MBA, INSEAD appointed him as their first Global Chief Communications Officer. He became a member of the team that took the school to the No.1 global ranking for the first time in the University’s history, and personally redesigned the student experience in key areas to take social media hits from 16k to over a million.

For 5 years he has been based in Dubai, advises the Ministry of Economy on brand & communication strategies for the national launch of Federal policies establishing ESG in the UAE business community. In addition, he spearheads the consultancy to PWC and business schools such as IE/FT to coach & implement innovation processes & culture change, and has done so for senior management at large national organizations such as ADNOC, Chalhoub, Richemont Group in UAE, and MISK, Tahakom, in Saudi Arabia.

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The assessment gives us the foundation to improve you or your organizations access to existing and emerging markets, make a name for itself, change perceptions and win new business. It will also establish the core identity that will guide and protect the corporation for many years to come, improve its human resources, and create the systems, skills and processes that will let it continue or begin to function as a cohesive unit. This also gives your organization the ‘feel’ it desires, and the ability to act energetically and proactively. Planning and codifying internal communication procedures as soon as possible will also help ensure an organization’s employees are informed, happy, able to meet the challenges of the outside world and ultimately be more productive – creating genuine and organic external communications.