Category: Musings

Happiness in the Workplace - Strat comms Dubai Evoke International

What’s Your Companies Return on Happiness?

Happy customers lead to happy shareholders – happiness is contagious, so why aren’t more businesses focussed on return on happiness (ROH)? ‘What’s the ROI on this initiative?’ is generally one
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Cancel Culture Dubai - Best Marketing Agency Evoke International

The Mob Mentality of Cancel Culture Cancels Progress

Have you made many bad decisions this week? What do they look like? Well, my messes include an online purchase in what turned out to be a mal-fitting pair of
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Evoke International Dubai

Embrace September’s Optimism

The fall has never hit so hard or fast before. A second ago it was summer. Two seconds ago it was March – when it all happened. Between then and
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Framing and Reframing – Branding a Band

Creativity shouldn’t be stifled. In as much as we are educated on literacy, humanities and science, creative branding design is equally deserving of academic attention, too. The scope of creativity
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The assessment gives us the foundation to improve you or your organizations access to existing and emerging markets, make a name for itself, change perceptions and win new business. It will also establish the core identity that will guide and protect the corporation for many years to come, improve its human resources, and create the systems, skills and processes that will let it continue or begin to function as a cohesive unit. This also gives your organization the ‘feel’ it desires, and the ability to act energetically and proactively. Planning and codifying internal communication procedures as soon as possible will also help ensure an organization’s employees are informed, happy, able to meet the challenges of the outside world and ultimately be more productive – creating genuine and organic external communications.