Join the R:evolution
Where art, science, social Engineering and design meet
Strategic Communications
Where Conversation Becomes Influence
In a world overwhelmed by noise, Evoke delivers what truly matters: resonance.
We don’t just communicate. We build conversations that shift perspectives, shape perception, and engineer social and commercial change. Our strategic communications campaigns have redefined narratives for governments, multinational corporations, and NGOs across some of the world’s most complex and contested environments—from post-conflict zones to emerging markets and global cities.
We’re not an agency. We’re a force multiplier.
Our approach is holistic, rooted in decades of experience and powered by proprietary tools like CAST—our Commercial Analysis Software Tool—designed to uncover the “why” behind behavior, sentiment, trends, and outcomes. We manage the full ecosystem of engagement: from messaging strategy to digital engagement, from advocate identification to results-driven implementation.
What We Do
We create large-scale, data-backed communications strategies that deliver real-world results. These include:
Social change and engagement campaigns across national and regional audiences.
Strategic positioning for investment, tourism, and governance campaigns.
Corporate reputation engineering and internal alignment strategies.
Digital-forward, multi-channel narratives that shift sentiment and inspire action.
Cultural and regionally sensitive messaging rooted in behavioral data.
Advocacy-based storytelling that travels across borders and belief systems.
Our work spans government communications, commercial campaigns, donor-funded programs, and reputation transformation projects across Africa, the Middle East, Central Asia, and beyond.
CAST™: The Why Engine
At the heart of everything we do is CAST—our proprietary engine for social insight, campaign strategy, and predictive forecasting.
CAST isn’t just a tool. It’s a global intelligence system for decision-makers who want clarity, foresight, and control.
What makes CAST powerful:
360° behavioral context
Understand what people think—and why they think it.
Causation analytics
Go beyond surface data to identify the root motivators behind choices and sentiment.
Predictive modeling
Anticipate outcomes and plan your response before your audience even reacts.
Real-time measurement
Monitor campaigns live, adjust messaging, and optimize content based on direct feedback loops.
Cross-sector capability
CAST supports strategy across marketing, public policy, investment, social engineering, and media placement.
From identifying threat narratives before they gain traction, to mapping opportunities for brand trust and advocacy, CAST transforms communication into foresight—and foresight into advantage.
CAST has been independently verified to be over 90% accurate in predicting and shaping political, commercial, and social outcomes, data availability dependent.
Why It Matters
Being heard isn’t the same as being listened to. We design conversations that cut through noise, deliver meaning, and create movement. Our work doesn’t rely on flash or fanfare—it relies on engineered authenticity, grounded in research, shaped by culture, and amplified by trust.
In an era where misinformation spreads faster than truth and headlines drown out substance, we ensure your story is not only told—but believed.
How We Work
Our CAST-driven strategic communications process follows a closed-loop system of:
1
Assessment
Situational and reputational audits grounded in qualitative and quantitative insight.
2
2. Research & Data Mining
Deep-dive mapping of your audience, threats, and opportunities.
3
3. Strategy Development
Narrative construction, stakeholder mapping, and outcome modeling.
3
4. Creative Development
Content creation aligned to objectives and informed by behavior.
5
Media Buying & Execution
Channel strategy and delivery with real-time course correction.
6
Monitoring & Optimization
Live feedback loops, Measures of Effect (MOEs) and Measure of Performance (MOPs), with actionable refinement
We don’t leave you with a deck— we implement, track, and evolve every campaign to ensure measurable impact.
How We Work
Our CAST-driven strategic communications process follows a closed-loop system of:
1
Assessment
Situational and reputational audits grounded in qualitative and quantitative insight.
2
2. Research & Data Mining
Deep-dive mapping of your audience, threats, and opportunities.
3
3. Strategy Development
Narrative construction, stakeholder mapping, and outcome modeling.
4
4. Creative Development
Content creation aligned to objectives and informed by behavior.
5
Media Buying & Execution
Channel strategy and delivery with real-time course correction.
6
Monitoring & Optimization
Live feedback loops, Measures of Effect (MOEs) and Measure of Performance (MOPs), with actionable refinement
We don’t leave you with a deck— we implement, track, and evolve every campaign to ensure measurable impact.
What Sets Us Apart:
Global Reach
Decades of experience delivering impact in over 40 countries across 5 continent.
CAST
Our proprietary intelligence engine that predicts behavior and measures true campaign effect.
Outcome-Driven
Clear KPIs, impact dashboards, and measurable results.
Unmatched Complexity
We operate in the spaces most agencies won’t touch—because we can shape outcomes where others simply react… and because we can.
End-to-End Execution
From insight to implementation, we’re with you every step of the way.
