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Concern is growing about how technology is affecting issues such as jobs, wages, inequality, health, resource efficiency and security. These changes are altering the world so drastically that all companies need to undergo a transformation to avoid going extinct. This transformation means integrating digital technology into all areas of a business to fundamentally change how companies operate and deliver value to customers. While this might be a scary vision for some, it is one of the strongest drivers of change: companies need to adapt their business models to remain in business. As a Strategic Digital Transformation Consultancy, we will assess where you are, understand where you want to be, and create the roadmap for how to get there.
Data has become the most coveted new natural resource, and whomever can successfully capture and gather insights from it, and then feed that harnessed data into their product development, customer engagement and marketing strategies in a way that creates amazing experiences – generates brand love… and wins.
Digital Transformation is not just an IT or marketing initiative, but a commercial strategy and the first step of any organization to truly embrace and leverage new technologies along with changing consumer behaviors to grow existing business and expand into new products and services – increasing revenue and reducing cost.
From this:
to this:
shifting patterns & market disruptors
Our services
PERFORMING DIGITAL STRATEGY AUDITS & BENCHMARKING
UNDERSTANDING WHERE YOU ARE AND WHERE YOU WANT TO BE:
Digital Readiness
Assess organization readiness for Digital Transformation
Competitive Benchmarking
Understand digital initiatives compare vs competition
digital pulse
Assess current digital transformation initiatives and against objectives and goals
building digital capacity
UPLIFTING THE CAPABILITY OF YOUR ORGANIZATION BY:
Digital Marketing Training
Training based on the University of Cambridge Judge Business School MBA program curriculum
Digital mentoring
C Level 1:1 digital mentoring
digital safari's
Digital offsites for leadership teams connecting with tech companies, VC’s and Startups
CREATING NEW CUSTOMER EXPERIENCES
DELIVERING CUSTOMER DELIGHT:
Customer Journey Maps
Building customer journey maps blending the physical and digital journey
Mix Reality Marketing
Developing Omnichannel solutions using NFC, QR, AR and VR technology combing physical and digital retail
Conversational commerce
Developing solutions using AI enabled chat bots and WhatsApp to create 1:1 communication channels with your customer
BUILDING A DIGITAL INNOVATION ECOSYSTEM
CREATING AN INNOVATION ECOSYSTEM FOCUSED ON GROWTH
New Business models
Experimenting with new digital business models and building new products and services
hackathons
ringing the outside in connecting with tech companies, VC’s and startups and incubating new ideas
Digital think tanks
Provide ideas, insights and reports on industry trends, competitor activity and new innovations
UNLOCKING CUSTOMER DATA AND INSIGHTS
UNLOCKING INSIGHTS THAT DRIVE REPUTATION AND REVENUE
Digital Reputation Management
Develop fast effective reputation management solutions- Using our proprietary systems, across all digital platforms and channels
Customer Place
Combining all customer data into a single view which unlocks insights and drives revenue
Frictionless Onboarding
Using Blockchain and AI technology for faster customer onboarding and eKYC
DESIGNING A DIGITAL OPERATING MODEL & ROADMAP
DESIGNING A DIGITAL STRATEGY that DELIVERS YOUR GOALS
Digital market training
Training based on the University of Cambridge Judge Business School MBA program curriculum
hackathons
Bringing the outside in connecting with tech companies, VC’s and startups and incubating new ideas
Digital think tanks
Provide ideas, insights and reports on industry trends, competitor activity and new innovations
WE WILL Assess, understand, design, build and run digital operations.
We understand challenges and opportunities from both the senior executive and operational clients lens. We utilize tools, techniques, frameworks and strategies that have been tried and tested for some of the largest brands in the world.
Our leadership team developed the University of Cambridge Judge Business School MBA Program on Digital Marketing.
Digital Transformation clients
services packages
ASSESS & UNDERSTAND
Performing Digital Strategy: Audits & Benchmarking-
1. Digital Readiness – Assess organization readiness for Digital Transformation
-
2. Competitive Benchmarking - Understand digital initiatives compare vs competition
-
3. Digital Pulse – Assess current digital transformation initiatives and against objectives and goals
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Time Frame:
60 days
design
Designing a Digital Operating Model and Roadmap-
1. Digital Operating Model -Designing the correct digital organization and types of resources required
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2. Digital Roadmap – Creating a 3 year digital roadmap with clear vision strategy and KPIs
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3. Digital Content Factory – Developing a digital content factory model to feed an always on digital marketing strategy
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Time Frame:
90 days for Module Parts 1 & 2, Part 3 - Ongoing
uplift
Building Digital Capacity-
1. Digital Marketing Training - Training based on the University of Cambridge Judge Business School MBA program curriculum
-
2. Digital Mentoring – C Level 1:1 digital mentoring
-
3. Digital Safaris – Digital offsites for leadership teams connecting with tech companies, VCs and Startups
-
Time Frame:
3-Day Workshops, or Ongoing Training and Mentoring 1 hour per month per person for 12-months. Digital Safaris - 2-3 days (customized packages available)
build
Building a Digital Innovation Ecosystem-
1. New Business Models – Experimenting with new digital business models and building new products and services
-
2. Delivering customer delight
-
3. Customer Journey Maps –Building customer journey maps blending the physical and digital journey
-
4. Mix Reality Marketing – Developing Omnichannel solutions using NFC, QR, AR and VR technology combing physical and digital retail
-
5. Conversational Commerce – Developing solutions using AI enabled chat bots and WhatsApp to create 1:1 communication channels with your customer
-
6. Hackathons – Bringing the outside in connecting with tech companies, VCs and startups and incubating new ideas
-
7. Digital Think Tank– Provide ideas, insights and reports on industry trends, competitor activity and new innovations
-
Time Frame:
Customized Programs Based on Modules 1 and 2
Remote
Virtual Employee Experiences-
1. Employee Journey Maps –Building employee journey maps blending the physical and digital journey
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2. Mixed Reality Workforce – Developing Omnichannel solutions using NFC, QR, AR and VR technology combing physical and digital employee experiences for remote forces working from home - creating virtual office work environments and collaborations
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3. Real-time Communications & Wellness – Developing solutions using AI enabled chat bots, automated wellness checks (automated to HR) and WhatsApp to create 1:1 communication channels with your employees
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Time Frame:
Customized Programs Based on Modules 1 and 2
Implement
Unlocking Customer Data and insights-
1. Digital Reputation Management – Using our proprietary systems, develop fast effective reputation management solutions across all digital platforms and all digital media channels
-
2. One Customer Place – Combining all customer data into a single view which unlocks insights and drives revenue
-
3.Frictionless Onboarding – Using Blockchain and AI technology for faster customer onboarding and eKYC
-
4. Audience Modeling– Modeling audiences for digital media planning and buying including segmentation and persona development
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Time Frame:
Customized Programs