The pandemic created a huge global need for medical Personal Protective Equipment (PPE) and this saw the market entry of many foreign manufacturers into the U.S. market to meet demand. Khingdom Remedies, a Malaysian-based wellness company, sought our services for market entry into the U.S. with ‘KShield’: medical nitrile gloves. Our task was to integrate the Khingdom brand into the U.S. medical product realm. After comprehensive market research and testing, there was a very clear picture, aesthetically, of what the medical packaging needed to look like to speak to the U.S. target market, so it was important to take that and run. Instilling that comfortable feeling of quality and safety was crucial. What we were left with was a stylish take on a product that inspires ‘protection’ and ‘safety’. And it also strengthened the brand’s existing product line. We worked tirelessly to build cohesion between our team and the client’s vision and hey, it worked out beautifully.